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    Start Over Publication Year 2000 Subject Term advertising Subject Term campaign planning

    1. America's sacred cow

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Butler, Matilda (author)
    Format:
    Book chapter
    Publication Date:
    2000
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35866
    Notes:
    Pages 309-314 in Ronald E. Rice and Charles K. Atkin (eds.), Public communication campaigns, Third Edition, Sage Publications, Thousand Oaks, California. 428 pages.

    3. Correlates of integrated marketing communications

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Low, G.S. (author)
    Format:
    Journal article
    Publication Date:
    2000-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24643
    Journal Title:
    Journal of Advertising Research
    Journal Title Details:
    40(3) : 27-39
    Notes:
    Findings suggest that agriculture is one of the sectors that commonly involve integrated marketing communications.