Search

    Start Over Publication Year 1998 Subject Term media effectiveness Subject Term print media

    2. Optimal choice of generic milk advertising expenditures by media outlet

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kaiser, Harry M. (author), Liu, Donald (author), and Pritchett, J.G. (author)
    Format:
    Journal article
    Publication Date:
    1998-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22306
    Journal Title:
    Journal of Agricultural and Resource Economics
    Journal Title Details:
    23(1) : 155-169
    Notes:
    Results show profits would have increased if funds had been reallocated from television to radio, print and outdoor media outlets.

    3. The selection of media for distance education in agriculture

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Truelove, Wendy (author)
    Format:
    Paper
    Publication Date:
    1998-03-22
    Published:
    Italy
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: C11356
    Journal Title Details:
    12 pages
    Notes:
    Sustainable Development Department, Food and Agricultural Organization of the United Nations (FAO), Rome, Italy.

    4. Trade magazines vs. online: research indicates that trade magazines are the first step on the information elevator

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1998-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D05978
    Journal Title:
    Marketing Tools
    Journal Title Details:
    6(6)
    Notes:
    Online via Ebsco Host. 2 pages., Report on information sources used by engineering professionals and corporate executives in small and Fortune 500 companies.