Trade magazines vs. online: research indicates that trade magazines are the first step on the information elevator

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1998-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D05978
    Journal Title:
    Marketing Tools
    Journal Title Details:
    6(6)
    Subject Term:
    decision making, information sources, journals, media effectiveness, print media, and web sites
    Notes:
    Online via Ebsco Host. 2 pages., Report on information sources used by engineering professionals and corporate executives in small and Fortune 500 companies.

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