Paudel, Krishna (author) and Lohr, Luanne (author)
Format:
Research report
Publication Date:
1996-12
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 109 Document Number: C10332
Journal Title Details:
FS 96-21
Notes:
Faculty Series are circulated without formal review. The views contained in this paper are the sole responsibility of the author., Faculty Series of University of Georgia
Fairchild, Dean G. (author) and Dahlgran, Roger A. (author)
Format:
Paper
Publication Date:
1996
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: D11669
Notes:
11 pages., Pages 204-216 in Proceedings of the NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management, Chicago, Illinois > 1981-1999 Conference Archive., Researchers estimated net reach and average frequency of exposure to publicity about a case of chicken contamination in the U.S. "It was found that for each unit of increase in weekly publicity frequency, prices were depressed by 1.2 percent, leading to a $760 million retail loss to the chicken industry. This amounts to less than one-quarter of one percent of revenue over the 10 years studied."
