Note on measuring returns to generic advertising in interrelated markets

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kinnucan, H. W. (author)
    Format:
    Journal article
    Publication Date:
    1996
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21726
    Journal Title:
    Journal of Agricultural Economics
    Journal Title Details:
    47(2) : 261-267
    Subject Term:
    advertising, beef, commodity promotion, economics of information, poultry, promotion, and value of information

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