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    1. Consumer preferences for fresh food items with multiple quality attributes: evidence from an experimental auction of pork chops

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Huffman, W.E. (author / Iowa State University), Melton, B.E. (author / Iowa State University), Shogren, J.F. (author / University of Wyoming), and Fox, J.A. (author / Kansas State University)
    Format:
    Journal article
    Publication Date:
    1996-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 104 Document Number: C09003
    Journal Title:
    American Journal of Agricultural Economics
    Journal Title Details:
    78(4) : 916-923

    3. The future of marketing to farmers: lifetime value, needs-based segmentation and value-based communication

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Poulos, N. (author), Rongstad, N. (author), and Consulting Hunter Business Direct, Inc.
    Format:
    Conference paper
    Publication Date:
    1996
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 101 Document Number: C08596
    Notes:
    1996 U.S. Agricultural Communicators Congress. Washington, D.C.