The future of marketing to farmers: lifetime value, needs-based segmentation and value-based communication

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Poulos, N. (author), Rongstad, N. (author), and Consulting Hunter Business Direct, Inc.
    Format:
    Conference paper
    Publication Date:
    1996
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 101 Document Number: C08596
    Subject Term:
    audience analysis, audience research, buyers, consumers, and public relations
    Notes:
    1996 U.S. Agricultural Communicators Congress. Washington, D.C.

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