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    Start Over Publication Year 1993 Subject Term campaign planning Subject Term case studies

    1. Farmer to farmer: the Ometepe Project, Nicaragua

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Holt-Gimenez, Eric (author) and Mora, Orlando Cruz (author)
    Format:
    Book chapter
    Publication Date:
    1993
    Published:
    Nicaragua
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17247
    Notes:
    Pages 51-65 in Carine Alders, Bertus Haverkort and Laurens van Veldhuizen (eds.), Linking with farmers: networking for low-external-input and sustainable agriculture. Intermediate Technology Publications, London, UK. 298 pages.

    2. Great advertising campaigns: how they achieve both creative and business objectives

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ind, Nicholas (author)
    Format:
    Book
    Publication Date:
    1993
    Published:
    UK: Kogan Page Limited, London, England
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29918
    Notes:
    223 pages., One of the featured campaigns (Chapter 13) involves the creation of Phileas Fogg to help establish a brand by British snack food marketer, Derwent Valley Foods.