Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D03025
Notes:
Three-part research report for a course, Agricultural Communications 300, University of Illinois, Urbana. 12 pages., Part 1 - Communication methods used by the Extension Service in Nigeria. 13 pages. Part 2 - Factors that effective effectiveness of communication. 17 pages. Part 3 - Ways to overcome problems and recommendations in use of communication in the Extension Service. 28 pages.
Reisner, INTERPAKS, Information flow among research and extension organizations has traditionally been portrayed as emanating from the research system. An alternative perspective of information flow in the research and extension system expands the number of participants in the model to include farmers, agribusiness people, legislators, government officials, and scientists. This perspective adds three dimensions previously neglected: the researcher is seen as producing research in response to demands of clients; it is recognized that some clients have more access to the research system than others; diffusion is seen largely as giving certain clients what they initially requested. This perspective is illustrated by the information flows that must take place in sorghum research.
Fett, John H. (author), Frohlich, Egon R. (author), and Fett: Department of Agricultural Journalism, University of Wisconsin-Madison, WI; Frohlich: Center for Economic Research, Federal University of Rio Grande do Sul, Brazil
Format:
Conference paper
Publication Date:
1983
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 85 Document Number: C05448
Notes:
Reisner, Mimeographed, 1983. Paper presented at Communications, mass media and development : A Research Conference, Northwestern University, October 13-15, 1983