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    Start Over Publication Year 1981 Subject Term advertising

    32. Oliver farm equipment: an advertising history, 1929-1940

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    King, Alan C. (author)
    Format:
    Report
    Publication Date:
    1981
    Published:
    USA: Distributed by the American Society of Agricultural Engineers, St. Joseph, Michigan.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14762
    Notes:
    Reprints of advertisements published by the Oliver Farm Equipment Sales Company., 36 pages.

    39. The American farmer: a decision-maker, a businessman, a money manager, a partner, and a target of marketers' dollars

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cornick, James M. (author)
    Format:
    Journal article
    Publication Date:
    1981-09-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18429
    Journal Title:
    Advertising Age
    Journal Title Details:
    52(37) : S-1, S-8
    Notes:
    In 1980, the top 10 agricultural advertisers spent about $37 million in farm magazines to reach American farmers. Magazines are a basic tool of agrimarketers, but broadcast media receive an increasing share of advertising dollars.