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- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Dickins, Dorothy (author)
- Format:
- Journal article
- Publication Date:
- 1955-01
- Published:
- United States: American Marketing Association
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: D07830
- Journal Title:
- Journal of Marketing
- Journal Title Details:
- 19 (3): 268-270
