- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Dickins, Dorothy (author)
- Format:
- Journal article
- Publication Date:
- 1955-01
- URL:
- http://search.ebscohost.com/login.aspx?direct=true&db=cms&AN=6740091&site=ehost-live
- Published:
- United States: American Marketing Association
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: D07830
- Journal Title:
- Journal of Marketing
- Journal Title Details:
- 19 (3): 268-270
- Subject Term:
- advertising, advertising research, consumption, dairy, farm families, farm products, marketing research, Mississippi, USA, rural communities, rural living, and grocery stores
