This committee report examines relationships between extension communicators at the state level with local extension agents in providing news to mass media.
Phase 1, Examines the communication linkages relevant to the transfer of agricultural technology in India with a view to identifying the deficient areas and their effect on the transfer process. Focuses on the communication between the research and extension groups in terms of: (1) the channels in use for internal communications vis-avis external or inter-agency communication; (2) the circumstances for, and content of, these two types of flows of communication. Outlines the various approaches that could usefully reshape the environment for communication linkages and emphasizes the need for a basic change in terms of projecting the farmer as the end-user and reference point in the entire communication system for technology transfer.
Gautreaux, K. Craig (author) and Burnett, Michael J. (author)
Format:
Paper
Publication Date:
2012-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 188 Document Number: D01528
Notes:
Paper presented in the Agricultural Communication Section of the Southern Association of Agricultural Scientists annual meeting in Birmingham, Alabama, February 5-6, 2012. 25 pages.
