11 pages., Online via UI e-subscription, Researchers investigated the relative effectiveness of comparative and non-comparative advertising in communicating the differentiating attributes of a brand of pasta among the Italian consumer respondents. Results showed that comparative advertising's effect depends on consumers' perceived differentiation among the brands and consumers' level of involvement with the specific product category.
4 pages, The Covid-19 pandemic has been highly disruptive to Extension programming. Online programming has emerged as one of the primary approaches for maintaining engagement with the communities and populations Extension serves. Some have even suggested that it might become the default programming method, even after it is safe to return to in-person programming. In this commentary, I discuss some of the current limitations and challenges inherent in online-only programming -- ones that are often overlooked by Extension personnel. Further, I discuss key factors that Extension personnel should take into account when considering online programming for any future professional efforts.
20 pages., via online journal., What happens when one controversial text meets another in performance? How do diverse audiences from rural and metropolitan areas respond to powerful yet provocative material? The Kennesaw State University Department of Theatre and Performance Studies sought to answer these questions with Splittin’ the Raft, a dramatic adaptation of Mark Twain’s Adventures of Huckleberry Finn as interpreted by ex-slave and abolitionist Frederick Douglass. Funded by the National Endowment for
the Arts, the ensemble toured seven North Georgia communities, ranging from inner-city schools to rural mountain towns. The struggles faced and the conversations encountered prove the
lasting legacy of American slavery. Socially engaged theatre can create a unique forum for constructive dialogue within communities. This article highlights the healing conversations inspired by this student production and explores some widely contrasting responses to renovated slave dwellings in two Georgia communities, Oxford and Sautee Nacoochee.
5 pages, Social media usage has precipitated changes in Cooperative Extension’s delivery of programs to amplify involvement with selected audiences and it is important that we craft relevant content for a variety of audiences. Current research tells us that social media and related content can enrich education and can create broader audiences for programming. Resources like blogs, podcasts, and geofilters have shown to be received positively by a wide range of audiences and have created greater rates of engagement.
Yet, one platform that has received limited attention is TikTok, perhaps due to TikTok’s mixed reviews in educational systems. With current trends showing that 48% of 18-29 year olds are using the app, we believe that TikTok has great potential for connecting audiences with research-based information and engaging previously unreached communities.
10 pages, Barriers to the successful implementation of diversity, equity, and inclusion (DEI) education and outreach initiatives are being documented across higher education institutions as DEI policies and protocols are gaining attention. Despite growing attention to promote DEI in higher education institutions, there remains a need to examine barriers preventing DEI efforts in a systematic way, particularly in Extension education contexts to formulate strategies to promote DEI. We present an expert, consensus-based framework to identify the most salient barriers to successful DEI implementation in Extension. We also discuss opportunities for Extension practitioners to overcome salient barriers with tailored mitigation strategies.
1 page, Despite low levels of uptake and active engagement, social media and other online tools can be of great benefit to microbiology researchers, and their use is to be encouraged.
3 pages., Via online journal., Student engagement in the classroom is critical for effective learning. To enhance student engagement, several teaching approaches can be used, including a flipped classroom approach and virtual field trips. The flipped classroom approach was used in an undergraduate tropical production systems course in which students viewed lecture materials outside of class, brought their smart devices to class to review materials, searched for new information on the Internet, and participated in small group discussions. In the virtual field trip assignment, each student visited a commercial farm or nursery, interviewed the owner or manager, and gave a presentation to the class about the operation of the enterprise and its sustainable practices.
Suvedi, Murari (author) and Kaplowitz, Michael (author)
Format:
Introduction
Publication Date:
2016-02
Published:
International: U.S. Agency for International Development, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11774
Notes:
MEAS Handbook. URL to it provided online from Modernizing Extension and Advisory Services (MEAS), University of Illinois, Urbana-Champaign, and Department of Community Sustainability, Michigan State University, East Lansing. Printed 6-page introduction and contents section of this 193-page handbook, which was sponsored by USAID Feed the Future initiative., Process skills and competency tools for front-line extension staff to use in their day-to-day work. Handbook offers a set of tools for effective communication, program planning and evaluation. It is meant to support and educate agricultural extension workers worldwide.
