Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21774
Notes:
Pages 97-115 in Sandra Braman (ed), Biotechnology and communication: the meta-technologies of information. Lawrence Erlbaum Associates, Mahwah, New Jersey. 287 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21776
Notes:
Pages 145-172 in Sandra Braman (ed), Biotechnology and communication: the meta-technologies of information. Lawrence Erlbaum Associates, Mahwah, New Jersey. 287 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: D06736
Notes:
Pages 321=-348 in Nico Stehr (ed.), Biotechnology: between commerce and civil society." Transaction Publishers, New Brunswick, New Jersey., Tempers benefits of the Green Revolution with concerns of adverse impacts of industrial agriculture, the power of corporate firms and other less visible infrastructure agents in the political networks of Asia.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22081
Notes:
Pages 55-64 in Charles Okigbo and Festus Eribo (eds.), Development and communication in Africa. Rowman and Littlefield Publishers, Inc., Lanham, Maryland. 249 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21778
Notes:
Pages 227-259 in Sandra Braman (ed), Biotechnology and communication: the meta-technologies of information. Lawrence Erlbaum Associates, Mahwah, New Jersey. 287 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 69 Document Number: D10732
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Item 42 located in ACDC Document D10726, Directory of written summaries of 80 items deposited in the Claude W. Gifford Papers, University of Illinois Archives. 4 pages., Provides a review of efforts to improve public understanding of agriculture, nationally. Author cites the 1950 book by Ed Lipscomb, Grassroots public relations for agriculture, formation of the Agricultural Relations Council, and Dan Murphy's book, Improving agriculture's reputation. Describes USDA efforts, including the PACER research project and staffing enhancements for that goal.
USA: University of California Press, Berkeley, California.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21622
Notes:
237 pages, Includes a description of "Consumer Time," a radio program sponsored by the U.S. Department of Agriculture and produced by Donald E. Montgomery, consumer's counsel for USDA beginning in 1935. At that time, the USDA was the only government agency with an "official" position devoted to the concerns of the consumer. (p. 145). Another program, "Consumer Flashes," was part of the "National Farm and Home Hour" broadcast on NBC "Red" Network. Also includes (p. 47) statistics showing how lower-income listeners made up about 80% of the U.S. radio audience in 1940. Programs such as the "National Barn Dance" on WLS Radio, Chicago, were cited as especially popular.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21771
Notes:
Pages 3-36 in Sandra Braman (ed), Biotechnology and communication: the meta-technologies of information. Lawrence Erlbaum Associates, Mahwah, New Jersey. 287 pages.
