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2. Generic advertising of farm products
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Armbruster, Walter J. (author), Morrison, Rosanna Mentzer (author), and Walter: Associate Managing Director, Farm Foundation
- Format:
- Journal article
- Publication Date:
- 1983
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 66 Document Number: C02563
- Journal Title:
- National Food Review
- Journal Title Details:
- (23, Summer 1983) : 14-18
- Notes:
- Phase II
3. Incentive advertising in food marketing
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Gallo, Anthony E. (author)
- Format:
- Journal article
- Publication Date:
- 1979
- Published:
- USA: AgEcon
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10579
- Journal Title:
- National Food Review
- Journal Title Details:
- 07(1) : 22-23
- Notes:
- 2 pages., via database., Incentive advertising, the offering of merchandise to encourage the purchase, sale, or dealing in a particular product, is an important part of the food industry's advertising effort. Approximately I out of every 4 food promotion dollars is spent on some form of an incentive offer. Coupons, which, by contrast reward the purchaser with a discount, and media advertisements which are both informative and image creating, account for the remaining portion of the food advertising bill.
4. Newspaper advertising in food marketing
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Gallo, Anthony E. (author) and Boehm, William T. (author)
- Format:
- Journal article
- Publication Date:
- 1979
- Published:
- USA: AgEcon
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10580
- Journal Title:
- National Food Review
- Journal Title Details:
- 8(1) : 16-19
- Notes:
- 4 pages., via database, Much attention has been focused on the relationship between advertising and food prices. Critics argue that advertising food products only increases costs-costs that consumers ultimately must pay. Others contend that the advertising is quite beneficial from an information perspective, particularly in light of its relatively small cost. Newspapers are one of the principal means of advertising by the food industry, second only to television. In 1978, almost $1 billion was spent for newspaper ads by firms in the food marketing system (foodstores, food manufacturers, and eating and drinking places). These ads are read by three out of every four consumers. Among all retailers, grocery stores rank third in the volume of newspaper advertising purchased; food manufacturers rank fifth among all manufacturers.