1. Watch language when conveying ad message Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Semon, Thomas T. (author) Format: Journal article Publication Date: 2005-10 Published: USA Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: C25427 Journal Title: Marketing News Journal Title Details: 39(16) : 8 Notes: Ebsco via UI subscription., Author discusses use of terms such as "farm fresh" in milk advertising and the part such techniques play in a long-term debasement of language.