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- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Nath, Vishnu (author), Kumar, Rupesh (author), Agrawal, Rajat (author), Gautam, Aditya (author), and Sharma, Vinay (author)
- Format:
- Journal article
- Publication Date:
- 2014
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07358
- Journal Title:
- Journal of Promotion Management
- Journal Title Details:
- 20(5) : 501-520
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Yu, Jun (author), Coulson, Kevin R. (author), Zhou, Joyce X. (author), and Wen, Joseph (author)
- Format:
- Journal article
- Publication Date:
- 2013
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07388
- Journal Title:
- Journal of Promotion Management
- Journal Title Details:
- 19(2) : 211-233
