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    Start Over Subject Term message content Journal Title Journal of Applied Communications

    31. The agricultural blogosphere: a snapshot of new agricultural communicators online

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rhoades, Emily (author) and Hall, Kelsey (author)
    Format:
    Journal article
    Publication Date:
    2007
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28364
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    91(3&4) : 37-55
    Notes:
    Abstract posted at http://www.aceweb.org/jac/jac.html

    34. The effect of message frames on attitudes toward internationalizing agricultural extension

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lundy, Lisa K. (author)
    Format:
    Journal article
    Publication Date:
    2007
    Published:
    USA: Association for Communication Excellence in Agriculture, Natural Resource, and Life and Human Sciences, Gainesville, Florida.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28004
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    91(1-2) : 31-49
    Notes:
    Abstract posted at www.aceweb.org

    35. U.S. agricultural commodity organizations' use of blogs as a communications tool

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Moore, Madeline L. (author), Meyers, Courtney (author), Irlbeck, Erica (author), and Burris, Scott (author)
    Format:
    Journal article
    Publication Date:
    2015
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: D06142
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    99(2) : 61-75

    36. Using focus groups to develop an extension home horticulture public radio program

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Irani, Tracy (author), Meyers, Courtney (author), and Eckhardt, Erin (author)
    Format:
    Journal article
    Publication Date:
    2006
    Published:
    USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE).
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26487
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    90(4) : 39-53

    37. Using horticulturists' input to inform a home horticultural website redesign process

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ellis, Jason D. (author), Gordon, B. Lynn (author), and Johnson, Lana (author)
    Format:
    Journal article
    Publication Date:
    2012
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: D00002
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    96(2) : 30-37

    38. Viewer perceptions and preferences for Farmweek

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Brubaker, McKayla (author), Settle, Quisto (author), and North, Elizabeth Gregory (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D08167
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    100(4) : 6-16

    39. Visualizing Values: A Content Analysis to Conceptualize Value Congruent Video Messages Used in Agricultural Communications

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Fischer, Laura Morgan (author), Opat, Kelsi (author), Jennings, Kayla (author), and Meyers, Courtney (author)
    Format:
    Journal Article
    Publication Date:
    2021-05
    Published:
    United States: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12191
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    Volume 105, Issue 2 (2021)
    Notes:
    21 Pages, Visual messaging is becoming the new avenue to connect with consumers. The majority of the American public is not connected with agriculture and often questions procedures, practices, and tactics within the industry. Practitioners and researchers have suggested value congruent messages, a type of emotional appeal, may increase attention to agricultural messages. However, limited research has been conducted to define and investigate value congruent messages in agricultural communications. The purpose of this study was to describe the presented messages in videos used in one agricultural advocacy effort, CommonGround’s “Nothing to Fear Here” campaign. This content analysis described the video’s message content and use of value congruent messages. Schwartz Theory of Basic Human Values (2012) was used to identify the values present in each video within the campaign. The values of benevolence, security, self-direction, universalism, and hedonism were common values displayed in the campaign. Message sensation value was calculated, and it was found the videos had moderate levels of emotional arousal. The primary characters in the videos were mothers, farmers, and children. More research should be conducted to explore how the value congruent messages and message sensation value interact to increase a receiver’s level of attitude change after viewing the message.

    40. What's in a name? The influence of persuasive communication on Florida consumers' attitude toward genetically modified food

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ruth, Taylor K. (author) and Rumble, Joy N. (author)
    Format:
    Journal article
    Publication Date:
    2017
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08982
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    101(2) : 72-85