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    Start Over Subject Term advertising Journal Title American Journal of Agricultural Economics

    1. Measuring the Effects of Generic Dairy Advertising in a Multi-Market Equilibrium

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Balagtas, Joseph V. (author) and Kim, Sounghum (author)
    Format:
    Journal article
    Publication Date:
    2007-08-09
    Published:
    USA: Blackwell Publishing
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26174
    Journal Title:
    American Journal of Agricultural Economics
    Notes:
    OnlineEarly

    2. The problem of free riding in voluntary generic advertising: parallelism and possible solutions from the lab: AJAE Appendix

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kaiser, Harry M. (author), Messer, Kent D. (author), and Schulze, William D. (author)
    Format:
    Journal article
    Publication Date:
    2007-07-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26834
    Journal Title:
    American Journal of Agricultural Economics
    Notes:
    Appendices. 12 pages., Supplementary materials to an article named in the title.

    3. Approximating farm-level returns to incremental advertising expenditure: methods and an application to the Australian meat industry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Piggott, R.R. (author), Piggott, N.E. (author), and Wright, V.E. (author)
    Format:
    Journal article
    Publication Date:
    1995
    Published:
    Australia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14819
    Journal Title:
    American Journal of Agricultural Economics
    Journal Title Details:
    77(3) : 497-511

    4. Evaluating generic milk promotion effectiveness with an imperfect competition model

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Forker, O. (author), Kaiser, H.M. (author), Lenz, J.E. (author), Suzuki, N. (author), and Kobayashi, K. (author)
    Format:
    Journal article
    Publication Date:
    1994
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14821
    Journal Title:
    American Journal of Agricultural Economics
    Journal Title Details:
    76(2) : 296-302

    8. Asymmetric information in product markets: looking to other sectors for institutional approaches

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ippolito, Pauline M. (author)
    Format:
    Journal article
    Publication Date:
    2003-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 128 Document Number: C19140
    Journal Title:
    American Journal of Agricultural Economics
    Journal Title Details:
    85(3) : 731-736
    Notes:
    Examines the types of health- and nutrition-related claims made in food advertising in eight magazines, 1977-1997.