Subject Term: advertising and dairy / Journal Title: American Journal of Agricultural Economics

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Chang, Hui-Shung (author), Kinnucan, Henry W. (author), and Department of Agricultural Economics and Rural Sociology, Auburn University
Format:: Journal article
Publication Date:: 1991-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 87 Document Number: C05902
Journal Title:: American Journal of Agricultural Economics
Journal Title Details:: 73 (4) : 1195-1203
Notes:: This study examines the roles of cholesterol information and advertising in explaining consumption trends for fats and oils, focusing on butter. Results suggest increased consumer awareness of the health effects of blood cholesterol has contributed to the secular decline in butter consumption in Canada. Although consumers' responses to negative information appear to outweigh their responses to positive information, the industry advertising campaign launched in 1978 by the Dairy Bureau of Canada has had a positive effect on butter demand.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kinnucan, H. W. (author) and Miao, Y. (author)
Format:: Journal article
Publication Date:: 2000
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22129
Journal Title:: American Journal of Agricultural Economics
Journal Title Details:: 82(3) : 672-678

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Forker, O. (author), Kaiser, H.M. (author), Lenz, J.E. (author), Suzuki, N. (author), and Kobayashi, K. (author)
Format:: Journal article
Publication Date:: 1994
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14821
Journal Title:: American Journal of Agricultural Economics
Journal Title Details:: 76(2) : 296-302

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kaiser, Harry M. (author) and Kamp, Philip R. Vande (author)
Format:: Journal article
Publication Date:: 1999-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 109 Document Number: C10395
Journal Title:: American Journal of Agricultural Economics
Journal Title Details:: <81(2): 385-396>

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Balagtas, Joseph V. (author) and Kim, Sounghum (author)
Format:: Journal article
Publication Date:: 2007-08-09
Published:: USA: Blackwell Publishing
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26174
Journal Title:: American Journal of Agricultural Economics
Notes:: OnlineEarly

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kaiser, Harry M. (author) and Vande Kamp, P.R. (author)
Format:: Journal article
Publication Date:: 2000-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 115 Document Number: C11687
Journal Title:: American Journal of Agricultural Economics
Journal Title Details:: <82(2): 271-286>

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Eiler, Doyle A. (author), Thompson, Stanley R. (author), and Assistant Professor of Agricultural Economics, Michigan State University; Assistant Professor of Marketing, Cornell University
Format:: Journal article
Publication Date:: 1975-08
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05456
Journal Title:: American Journal of Agricultural Economics
Journal Title Details:: 57 (3) : 505-508
Notes:: Evans, AgComm teaching

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