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    Start Over Journal Title Agricultural Advertising

    614. Standards of practice: adopted by the Associated Advertising Clubs of the World at Toronto convention

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1914-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16833
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    26(3) : 55-60
    Notes:
    Includes a list of 11 standards for agricultural publications. Examples: (1) To consider the interests of the subscriber first in both editorial and advertising columns. (2) To conduct our editorial columns with truth in a fearless, forceful manner, and in the interests of better farming conditions and better farm home conditions. (3) To keep them clean and independent of advertising considerations and to measure all advertising matter by its worth to the subscriber.

    615. Agricultural Publishers' Association

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1914-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16834
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    26(3) : 60
    Notes:
    Announces formation of the Agricultural Publishers' Association by 60 publishers of agricultural papers, all members of the Audit Bureau of Circulations. Burridge D. Butler, Prairie Farmer, was announced as president.

    627. Food advertising: an undeveloped mine

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hardesty, Otho Marie (author / Advertising Manager, National Food Magazine)
    Format:
    Journal article
    Publication Date:
    1914-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16846
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    26(7) : 61-62
    Notes:
    "The day of the food advertisement is here."

    628. Why not advertise apples?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Editorial
    Publication Date:
    1914-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16847
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    26(8) : 10
    Notes:
    "The moral of this is that the apple growers ought to undertake co-operative advertising campaigns that would create a greater market here at home." An early call for generic advertising of agricultural products?

    629. Getting dealer co-operation

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Griswold, L.W. (author)
    Format:
    Journal article
    Publication Date:
    1914-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16848
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    26(8) : 33-35
    Notes:
    How one farm machinery concern has managed to get a good percentage of efficiency out of its advertising.

    637. Making up the farm paper list

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Editorial
    Publication Date:
    1915-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16856
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    26(11) : 11-12
    Notes:
    Endorses the use of rigor over "hunch" in choosing media. Urges publishers to provide "easier access to all the facts about circulation and territory that the makers of lists require."

    638. Association of Agricultural College Magazines

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1915-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 125 Document Number: C16857
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    26(11) : 81
    Notes:
    Announces organization of the Association of Agricultural College Magazines. Six magazines as members. Magazines are published by students and circulated to graduates of the colleges and farmers in their respective states. "By associating they can offer an advertiser a large circulation among educated and prosperous farmers." Magazines represented: Cornell Countryman, Iowa Agriculturist, Purdue Agriculturist, Wisconsin Country Magazine, Penn State Farmer and Illinois Agriculturist.

    641. Advertising and editorial freedom

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Editorial
    Publication Date:
    1915-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 125 Document Number: C16860
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    27(3) : 70
    Notes:
    Reprinted editorial from Farm, Stock and Home. Recounts the dangers of withholding advertising because a marketer does not happen to like a certain article or editorial in a paper. "If this attitude of mind becomes general and advertising is distributed to the trimmers or the silent publications the public will be under the necessity of paying something like a reasonable price for publications that dare to be alive and vital. Perhaps that would be more satisfactory all around, for if an editor must write with both eyes on the advertisers, it's a long farewell to social, economic and moral progress."

    642. On the other side of the column rule

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Weymouth, George (author / Editor, Farm Life)
    Format:
    Editorial
    Publication Date:
    1915-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16861
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    27(4) : 42-44
    Notes:
    Commentary about the relationships between editorial matter and advertising. Maintains that editors have "annexed the territory on the other side of the column rule" and will stand up to advertisers and publishers, if necessary, "to keep the other side of the column rule clean territory."

    643. A new investment: the "hog bond"

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bereman, H.A. (author)
    Format:
    Journal article
    Publication Date:
    1915-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16862
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    27(5) : 54-55
    Notes:
    Tongue-in-cheek commentary on a hog-related investment offer advertised in a Chicago newspaper.

    645. Farm publications and why

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Paschall, Irvin F. (author / Advertising Manager, Farm Journal)
    Format:
    Journal article
    Publication Date:
    1915-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16864
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    27(7) : 59-60
    Notes:
    Cites evidence of impact and excellence of farm publications: (1) Cited by government as "the greatest educational force in the country." (2) First group of publications to join the Audit Bureau of Circulations. (3) First publications to stand back of their advertisers, via "Fair Play" plans.

    646. Eight college magazines form an association

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1915-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16865
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    27(8) : 58
    Notes:
    Second annual meeting of the Association of Agricultural College Magazines in Chicago, Illinois. Represented: Cornell Countryman (New York), Agricultural Student (Ohio), Illinois Agriculturist, Purdue Agriculturist (Indiana), Progressive Agriculturist (Oklahoma), Wisconsin Country Magazine, Penn State Farmer.

    650. Farm Implement News makes a good witness

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1916-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16869
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    27(11) : 44
    Notes:
    Periodical is called to testify in a Senate hearing that involved the so-called sisal trust or fibre monopoly "which has recently sent upward the cost of the raw material from which binding twine is made." Farm Implement News "has been conducting a vigorous campaign against the manipulations of the monopoly…"

    652. Farm Market Days

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Daugherty, George H. (author)
    Format:
    Journal article
    Publication Date:
    1916-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16871
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    27(12) : 11-26
    Notes:
    Report of field tour by more than 50 agricultural publication publishers to manufacturers, jobbers, wholesalers, retailers and advertising agencies in Indiana, Michigan, New York and Ohio. "4,563 business men get new light on farm papers." Event organized by Agricultural Publishers' Association - Burridge D. Butler, president.

    655. Verily, brethren, the old order changeth: being a few reflections on the present attitude of the retail merchant toward the erstwhile bogie the M.O. catalog

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Daugherty, George H. (author)
    Format:
    Journal article
    Publication Date:
    1916-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16881
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    28(1) : 54-57

    660. What farm papers are doing for advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1916-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16886
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    28(3) : 45
    Notes:
    Part of an address by E.T. Meredith, publisher of Successful Farming, before an advertising convention in Philadelphia, Pennsylvania.

    663. Capper will cut off 175,000 circulation

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1916-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16889
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    28(6) : 15
    Notes:
    Capper announces reduction in circulation of the Missouri Valley Farmer from 500,000 to 325,000 because of paper shortage.

    666. Little stories of farm paper advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Larned, W. Livingston (author)
    Format:
    Journal article
    Publication Date:
    1916-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16892
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    28(7) : 20-21
    Notes:
    Case experience of a cotton-related illustration that revealed lack of familiarity with cotton growing. Client refused to use it, so the artist went into the fields and revised it.

    667. Little stories of farm paper advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Larned, W. Livingston (author)
    Format:
    Journal article
    Publication Date:
    1916-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16893
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    28(8) : 20-22
    Notes:
    Case experience of inappropriate copy and illustrations for a swine cholera product. "You can't fake it." Artist and copy writer spent a week on a livestock farm to redo the materials.

    668. Little stories of farm paper advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1916-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16894
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    28(8) : 20-22
    Notes:
    Case experience of inappropriate copy and illustrations for a swine cholera product. "You can't fake it." Artist and copy writer spent a week on a livestock farm to redo the materials.

    670. Enforced changes in circulation methods

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Darlington, T.M. (author)
    Format:
    Journal article
    Publication Date:
    1917
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16896
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    29(9) : 44-45
    Notes:
    Counters criticism of farm papers for "giving away" circulation, selling premiums more than subscriptions, and paying solicitors 100% of what they take in.

    674. Farm paper publishers in a big legal fight

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1917-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16900
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    29(10) : 45
    Notes:
    Reports on libel suits filed by Phelps Publishing Company and the Orange Judd Company against the publishers and editors of the Rural New Yorker.

    695. Are there too many farm papers? If so, who is to blame?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Leith, S.E. (author)
    Format:
    Journal article
    Publication Date:
    1918-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16921
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    31(2) : 30-31
    Notes:
    "If there ever was a time when the agricultural field should be cleaned up, and weeded down to those papers that are legitimately serving the interests of better agricultural conditions, that time is now." Author urges media buyers to be more selective.

    699. Department of agricultural college editors

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1918-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16925
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    31(3) : 50-54
    Notes:
    Summarizes presentations at the annual convention of the American Association of Agricultural College Editors at Knoxville, Tennessee.