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    Start Over Journal Title Agricultural Advertising

    202. Do you reach the Scandinavians by advertising in the English papers?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bergeson, Robert B. (author / Advertising Manager, Decorah-Posten, Decorah, Iowa)
    Format:
    Journal article
    Publication Date:
    1904-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15356
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    11(10) : 62, 64

    209. Educating the readers of a publication to be awake to the advertising pages

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1909-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16412
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    21(7) : 672-673
    Notes:
    Article in the National Stockman and Farmer and in the Farmer's Review to help readers understand advertising: who writes it, reliability of it, who pays for it, why farm periodicals take it.

    211. Eight college magazines form an association

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1915-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16865
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    27(8) : 58
    Notes:
    Second annual meeting of the Association of Agricultural College Magazines in Chicago, Illinois. Represented: Cornell Countryman (New York), Agricultural Student (Ohio), Illinois Agriculturist, Purdue Agriculturist (Indiana), Progressive Agriculturist (Oklahoma), Wisconsin Country Magazine, Penn State Farmer.

    213. Enforced changes in circulation methods

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Darlington, T.M. (author)
    Format:
    Journal article
    Publication Date:
    1917
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16896
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    29(9) : 44-45
    Notes:
    Counters criticism of farm papers for "giving away" circulation, selling premiums more than subscriptions, and paying solicitors 100% of what they take in.

    222. Farm Implement News makes a good witness

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1916-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16869
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    27(11) : 44
    Notes:
    Periodical is called to testify in a Senate hearing that involved the so-called sisal trust or fibre monopoly "which has recently sent upward the cost of the raw material from which binding twine is made." Farm Implement News "has been conducting a vigorous campaign against the manipulations of the monopoly…"

    223. Farm Market Days

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Daugherty, George H. (author)
    Format:
    Journal article
    Publication Date:
    1916-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16871
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    27(12) : 11-26
    Notes:
    Report of field tour by more than 50 agricultural publication publishers to manufacturers, jobbers, wholesalers, retailers and advertising agencies in Indiana, Michigan, New York and Ohio. "4,563 business men get new light on farm papers." Event organized by Agricultural Publishers' Association - Burridge D. Butler, president.

    229. Farm paper publishers in a big legal fight

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1917-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16900
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    29(10) : 45
    Notes:
    Reports on libel suits filed by Phelps Publishing Company and the Orange Judd Company against the publishers and editors of the Rural New Yorker.

    230. Farm papers and general publicity

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Barton, Bayard W. (author)
    Format:
    Journal article
    Publication Date:
    1907-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15818
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    17(2) : 145-146
    Notes:
    Reprinted from The Advertising Agent. Argues that marketers of consumer and other goods should consider advertising to farmers because of their strong buying power.

    232. Farm publications and why

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Paschall, Irvin F. (author / Advertising Manager, Farm Journal)
    Format:
    Journal article
    Publication Date:
    1915-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16864
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    27(7) : 59-60
    Notes:
    Cites evidence of impact and excellence of farm publications: (1) Cited by government as "the greatest educational force in the country." (2) First group of publications to join the Audit Bureau of Circulations. (3) First publications to stand back of their advertisers, via "Fair Play" plans.

    246. Food advertising: an undeveloped mine

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hardesty, Otho Marie (author / Advertising Manager, National Food Magazine)
    Format:
    Journal article
    Publication Date:
    1914-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16846
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    26(7) : 61-62
    Notes:
    "The day of the food advertisement is here."

    252. Fred Larimore Kimball

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1904-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15335
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    11(8) : 78-79
    Notes:
    Obituary of the publisher of The Creamery Journal, Egg Reporter and Kimball's Dairy Farmer based in Waterloo, Iowa. Cited as "one of the best known publishers of farm papers and one of the most successful."

    261. Getting dealer co-operation

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Griswold, L.W. (author)
    Format:
    Journal article
    Publication Date:
    1914-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16848
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    26(8) : 33-35
    Notes:
    How one farm machinery concern has managed to get a good percentage of efficiency out of its advertising.

    264. Good copy

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sanborn, F.E. (author / President, Standard Stock Food Company, Omaha, Nebraska)
    Format:
    Journal article
    Publication Date:
    1906-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15497
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    14(3) : 258-260

    286. How some papers get big circulation

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Advertisement
    Publication Date:
    1911-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16635
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    23(3) : 104
    Notes:
    Wallaces' Farmer describes and decries give-away circulation techniques such as use of premiums and the selling of subscriptions in bulk.