How some papers get big circulation

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Advertisement
    Publication Date:
    1911-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16635
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    23(3) : 104
    Subject Term:
    circulation, ethical issues, farm journals, and sales methods
    Notes:
    Wallaces' Farmer describes and decries give-away circulation techniques such as use of premiums and the selling of subscriptions in bulk.

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