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    Start Over Subject Term writing styles Journal Title Agricultural Advertising

    24. A "down home" proposition: the advertising of M. M. Johnson of Clay Center, Neb. - reaching the plain people in a plain way

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Collins, Jas. H. (author)
    Format:
    Journal article
    Publication Date:
    1905-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15472
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    13(6) : 513-516
    Notes:
    From Printers' Ink

    26. A much abused advertising term

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1906-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15492
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    14(2) : 182-183
    Notes:
    This published news release from two agricultural papers discusses abuse of the expressions, "covers the field" or "covers the state."

    27. Good copy

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sanborn, F.E. (author / President, Standard Stock Food Company, Omaha, Nebraska)
    Format:
    Journal article
    Publication Date:
    1906-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15497
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    14(3) : 258-260

    28. The literary side of agricultural journalism

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Burke, W.H. (author / Editor, The Strawberry)
    Format:
    Journal article
    Publication Date:
    1907-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15803
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    16(5) : 510-513
    Notes:
    Extracts from a lecture delivered before a class in agricultural journalism, Agriculture College, University of Illinois, Urbana, during early 1907. Published here under the headline, "Of interest to writers of advertisements.".

    31. Advertising a natural law: what nature teaches about it - tell the truth in advertisements, but make 'em interesting

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Myrick, Herbert (author)
    Format:
    Journal article
    Publication Date:
    1908-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16346
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    19(5) : 430-433
    Notes:
    Address to the National Association of Advertising Clubs, Kansas City, Missouri, August 26, 1908.

    32. The different viewpoint

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Snell, Myrtle Tower (author / Copy staff, Long-Critchfield)
    Format:
    Journal article
    Publication Date:
    1908-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16354
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    20(1) : 24-26
    Notes:
    Urges advertisers to involve women communicators in providing a different viewpoint for advertising goods to the farm family. "let the women help make your advertisements human, Friend Advertiser."

    44. Little stories of farm paper advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Larned, W. Livingston (author)
    Format:
    Journal article
    Publication Date:
    1916-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16893
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    28(8) : 20-22
    Notes:
    Case experience of inappropriate copy and illustrations for a swine cholera product. "You can't fake it." Artist and copy writer spent a week on a livestock farm to redo the materials.