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    Start Over Subject Term farm journals Subject Term circulation Journal Title Agricultural Advertising

    13. Who foots the bills? What proportion of the cost of production does the subscription income of a farm paper bear?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1907-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15806
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    16(6) : 581-583
    Notes:
    Twelve brief reports from "a number of representative publishers."

    16. Cost of subscriptions

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1907-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15810
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    16(6) : 598, 602
    Notes:
    Views of representative publishers of farm papers about what percentage of the subscription price it costs to secure subscriptions.

    30. How some papers get big circulation

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Advertisement
    Publication Date:
    1911-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16635
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    23(3) : 104
    Notes:
    Wallaces' Farmer describes and decries give-away circulation techniques such as use of premiums and the selling of subscriptions in bulk.

    39. Farm publications and why

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Paschall, Irvin F. (author / Advertising Manager, Farm Journal)
    Format:
    Journal article
    Publication Date:
    1915-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16864
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    27(7) : 59-60
    Notes:
    Cites evidence of impact and excellence of farm publications: (1) Cited by government as "the greatest educational force in the country." (2) First group of publications to join the Audit Bureau of Circulations. (3) First publications to stand back of their advertisers, via "Fair Play" plans.

    40. Capper will cut off 175,000 circulation

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1916-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16889
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    28(6) : 15
    Notes:
    Capper announces reduction in circulation of the Missouri Valley Farmer from 500,000 to 325,000 because of paper shortage.

    41. Enforced changes in circulation methods

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Darlington, T.M. (author)
    Format:
    Journal article
    Publication Date:
    1917
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16896
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    29(9) : 44-45
    Notes:
    Counters criticism of farm papers for "giving away" circulation, selling premiums more than subscriptions, and paying solicitors 100% of what they take in.