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    1. Generic advertising of butter in Canada : optimal advertising levels and returns to producers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Chang, Hui-Shung (author), Kinnucan, Henry (author), and Department of Agricultural Economics and Rural Sociology, Auburn University
    Format:
    Journal article
    Publication Date:
    1990-07
    Published:
    USA: New York : John Wiley & Sons
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06217
    Journal Title:
    Agribusiness
    Journal Title Details:
    6 (4) : 345-354

    4. Testing for causality between advertising expenditures and Canadian demand for cheese and butter

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Goddard, Ellen (author), McFaul, Arlie (author), Reynolds, Anderson (author), and Department of Agricultural Economics and Business, University of Guelph
    Format:
    Journal article
    Publication Date:
    1991-05
    Published:
    USA: New York : John Wiley & Sons
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06227
    Journal Title:
    Agribusiness
    Journal Title Details:
    7 (3) : 197-202