Testing for causality between advertising expenditures and Canadian demand for cheese and butter

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Goddard, Ellen (author), McFaul, Arlie (author), Reynolds, Anderson (author), and Department of Agricultural Economics and Business, University of Guelph
    Format:
    Journal article
    Publication Date:
    1991-05
    Published:
    USA: New York : John Wiley & Sons
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06227
    Journal Title:
    Agribusiness
    Journal Title Details:
    7 (3) : 197-202
    Subject Term:
    advertising, advertising research, buying behavior, Canada, dairy, food products, models, Ontario, Canada, and selling

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