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    Start Over Subject Term buying behavior Journal Title Agri Marketing

    13. Customer loyalty program helps build profitable relationships

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ernst, D. (author / Executive assistant to the CEO, Wisconsin Milk Marketing Board)
    Format:
    Journal article
    Publication Date:
    1998-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 107 Document Number: C10079
    Journal Title:
    Agri Marketing
    Journal Title Details:
    36(8) : 24-26
    Notes:
    James F. Evans Collection

    14. Deciphering the numbers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hennerberg, Greg (author / The Hennerberg Group, Measurable Marketing Consultants, Grapevine, TX)
    Format:
    Journal article
    Publication Date:
    1993-06
    Published:
    USA: Niles, IL : Century Communications Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 94 Document Number: C07093
    Journal Title:
    Agri Marketing
    Journal Title Details:
    31 (6) : 26-28
    Notes:
    James F. Evans Collection

    16. Direct marketing : where less yields more

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Damrow, Dick (author / Mark Morris & Co., Inc., Minneapolis) and Mark Morris & Co., Inc., Minneapolis
    Format:
    Journal article
    Publication Date:
    1981
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01036
    Journal Title:
    Agri Marketing
    Journal Title Details:
    19(9) : 62, 64-65
    Notes:
    AgComm Teaching

    17. Do farmers care about service quality?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gunderson, Michael (author)
    Format:
    Journal article
    Publication Date:
    2007
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25463
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(1) : 18
    Notes:
    Posted at http://www.agrimarketing.com/show_story.php?id=44179, Report of a survey among crop producers.

    18. Emerging market opportunity: rural lifestyle update

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Surface, Lyssa (author / Market Directions, Inc.)
    Format:
    Journal article
    Publication Date:
    2008-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28270
    Journal Title:
    Agri Marketing
    Journal Title Details:
    46(7) : 32
    Notes:
    Posted at http://www.agrimarketingdigital.com/, Introduction to a special section.

    19. Emotion and the customer journey

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Castro, Luciano (author)
    Format:
    Journal article
    Publication Date:
    2020
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D11528
    Journal Title:
    Agri Marketing
    Journal Title Details:
    58(2) : 17
    Notes:
    Author emphasized the opportunity for agricultural industry players to expose potential buyers to emotions "in a space where, oftentimes, products are perceived similarly." Author presented ways to build emotion into the customer experience.