- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hennerberg, Greg (author / The Hennerberg Group, Measurable Marketing Consultants, Grapevine, TX)
- Format:
- Journal article
- Publication Date:
- 1993-06
- Published:
- USA: Niles, IL : Century Communications Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 94 Document Number: C07093
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 31 (6) : 26-28
- Subject Term:
- buying behavior, consumers, direct marketing, evaluation, and marketing techniques
- Notes:
- James F. Evans Collection
