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    Start Over Publication Year 2005 Subject Term agri-marketing Journal Title Agri Marketing

    11. The all new, the tried-and-true: direct response marketing campaigns that work

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Plumb, Rachel (author)
    Format:
    Journal article
    Publication Date:
    2005-06
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22347
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(5) : 50, 52-53
    Notes:
    Features a campaign by DuPont Crop Protection.

    12. The history of word of mouth marketing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Erickson, Kathleen (author)
    Format:
    Journal article
    Publication Date:
    2005-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22566
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(6) : 42
    Notes:
    Traces use of word of mouth marketing strategies back to 1979 when Ciba-Geigy used peer influence selling teleconference programs to accelerate adoption of Dual herbicide.