Publication Year: 1992 / Journal Title: Agri Marketing

1. You can't do that on television : unorthodox approach rings up sales in direct-marketing campaign

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Wheeler, Robin (author / Writer and Editor, The Parker Group Communications Inc., Calgary, Alberta, Canada)
Format:: Journal article
Publication Date:: 1992-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 88 Document Number: C06002
Journal Title:: Agri Marketing
Journal Title Details:: 30 (2) : 20-24
Notes:: James F. Evans Collection

2. Targeting prime markets : recommendations for buying time on Canadian television

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Sakamoto, Wendy (author / Media Director, Muller Jordan Weiss Ltd. / KERT Advertising, Toronto, Canada)
Format:: Journal article
Publication Date:: 1992-02
Published:: Canada
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 88 Document Number: C06003
Journal Title:: Agri Marketing
Journal Title Details:: 30 (2) : 26
Notes:: James F. Evans Collection

3. Marketing via conservation : by working together, four companies are reaching top producers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Brett, Kieran (author / Editor, Information Services, Fieldstone marketing & Public Relations LTD., Calgary, Alberta, Canada)
Format:: Journal article
Publication Date:: 1992-02
Published:: Canada
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 88 Document Number: C06004
Journal Title:: Agri Marketing
Journal Title Details:: 30 (2) : 30-36
Notes:: James F. Evans Collection

4. Turning darker shades of green : consumer concern about agrichemicals and the environment continues

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bennewies, Gary (author / Executive Vice President, Winnipeg Division, Angus Reid Group, Winnipeg, Manitoba, Canada)
Format:: Journal article
Publication Date:: 1992-02
Published:: Canada
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 88 Document Number: C06005
Journal Title:: Agri Marketing
Journal Title Details:: 30 (2) : 38-40
Notes:: James F. Evans Collection

5. Producers talk turkey : farmer panel reveals buying habits, media usage, reaction to ads

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1992-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 88 Document Number: C06006
Journal Title:: Agri Marketing
Journal Title Details:: 30 (2) : 42-46
Notes:: James F. Evans Collection

6. Working the Washington scene : public-policy influencers, opinions leaders are targets of ag support message

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Adams, Lisa Ann (author / Corporate Communications Specialist, IMC Fertilizer Inc., Northbrook, IL)
Format:: Journal article
Publication Date:: 1992-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 88 Document Number: C06007
Journal Title:: Agri Marketing
Journal Title Details:: 30 (2) : 48-49
Notes:: James F. Evans Collection

7. Exploring magazine readership myths : before requesting another 'for forward, right-hand page' ad, read on

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Rogers, Dick, Sr. (author / Executive Vice President / Corporate Development, Readex Inc., St. Paul, MN)
Format:: Journal article
Publication Date:: 1992-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 88 Document Number: C06052
Journal Title:: Agri Marketing
Journal Title Details:: 30 (3) : 22-23
Notes:: James F. Evans Collection

8. Image studies aren't just for advertising : they can be an integral part of a business plan appraisal

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Stepanovich, Paul L. (author / President, MMI Stragegies, Mount Pleasant, SC)
Format:: Journal article
Publication Date:: 1992-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 88 Document Number: C06053
Journal Title:: Agri Marketing
Journal Title Details:: 30 (3) : 24-26
Notes:: James F. Evans Collection

9. Erasing the unknowns of focus groups : a close=up look at how to conduct a meaningful session with producers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Davis, Christine S. (author / President, The Customer Center Inc. / Horace Kelly & Associates, Winston-Salem, NC)
Format:: Journal article
Publication Date:: 1992-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 88 Document Number: C06054
Journal Title:: Agri Marketing
Journal Title Details:: 30 (3) : 27-28
Notes:: James F. Evans Collection

10. Will farmers accept biotechnology ? : research reveals general farm market sees benefits of this new science

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Passe, David (author / Senior Project Director, Rockwood Research, St. Paul, MN)
Format:: Journal article
Publication Date:: 1992-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 88 Document Number: C06055
Journal Title:: Agri Marketing
Journal Title Details:: 30 (3) : 29-30
Notes:: James F. Evans Collection

11. Making waves with sponsored editorial : marketers and publishers reap benefits of joint efforts

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Vogt, Willie (author)
Format:: Journal article
Publication Date:: 1992-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 88 Document Number: C06056
Journal Title:: Agri Marketing
Journal Title Details:: 30 (3) : 36-38
Notes:: James F. Evans Collection

12. Getting your news on the air : lessons for producing effective news releases, prerecorded audio tapes

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Probst, Tim (author / Public Relations Counselor, Morgan & Myers, Jefferson, WI)
Format:: Journal article
Publication Date:: 1992-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 88 Document Number: C06057
Journal Title:: Agri Marketing
Journal Title Details:: 30 (3) : 40-42
Notes:: James F. Evans Collection

13. Making the most of radio co-op : tips for setting up a successful program

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Mann, Linda (author / Network Manager, Central Ag News Network, Eau Claire, WI)
Format:: Journal article
Publication Date:: 1992-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 88 Document Number: C06058
Journal Title:: Agri Marketing
Journal Title Details:: 30 (3) : 44-45
Notes:: James F. Evans Collection

14. Making the most of radio co-op : tips for creating programs with dealers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Harvieux, Laurie (author / Advertising manager, Jacques Seed Co., Prescott, WI)
Format:: Journal article
Publication Date:: 1992-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 88 Document Number: C06059
Journal Title:: Agri Marketing
Journal Title Details:: 30 (3) : 46-47
Notes:: James F. Evans Collection

15. Working the airwaves : a first-person account of why radio buys make sense

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bear, Dale (author / Account Executive, Brownfield Network, Learfield Communications, Jefferson City, MO)
Format:: Journal article
Publication Date:: 1992-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 88 Document Number: C06060
Journal Title:: Agri Marketing
Journal Title Details:: 30 (3) : 48
Notes:: James F. Evans Collection

16. New frontier in farm publishing : USAgriculture breaking ground in covering news, production trends

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: White, John G. (author)
Format:: Journal article
Publication Date:: 1992-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 88 Document Number: C06061
Journal Title:: Agri Marketing
Journal Title Details:: 30 (3) : 50-51
Notes:: James F. Evans Collection

17. The Miracle Continues : science, straightforward message reminds farmers of life before Glean herbicide

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Coakley, Deborah (author / Editor, Agri Marketing) and Editor, Agri Marketing
Format:: Journal article
Publication Date:: 1992-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06127
Journal Title:: Agri Marketing
Journal Title Details:: 30 (4) : 88-91
Notes:: James F. Evans Collection

18. Producers talk turkey : part II : farmer panel reveals attitudes about advertising, changing input strategies

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1992-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06128
Journal Title:: Agri Marketing
Journal Title Details:: 30 (4) : 92-95
Notes:: James F. Evans Collection, The article focuses on farmers' reactions to agrichemical advertising on television, changing management practices, how they are becoming more environmentally compatible, use of outside advisers and participation in market research.

19. Getting closer to customers : new ag information service features local communications component

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Boeckman, Steve (author)
Format:: Journal article
Publication Date:: 1992-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06129
Journal Title:: Agri Marketing
Journal Title Details:: 30 (5) : 26-27
Notes:: James F. Evans Collection

20. Biggest in the business : the latest lineup of communications shops with the greatest ag income (1991 top agricultural advertising, public relations agencies in the United States and Canada)

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1992-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06130
Journal Title:: Agri Marketing
Journal Title Details:: 30 (5) : 30-37
Notes:: James F. Evans Collection

Bibleaves

1. You can't do that on television : unorthodox approach rings up sales in direct-marketing campaign

2. Targeting prime markets : recommendations for buying time on Canadian television

3. Marketing via conservation : by working together, four companies are reaching top producers

4. Turning darker shades of green : consumer concern about agrichemicals and the environment continues

5. Producers talk turkey : farmer panel reveals buying habits, media usage, reaction to ads

6. Working the Washington scene : public-policy influencers, opinions leaders are targets of ag support message

7. Exploring magazine readership myths : before requesting another 'for forward, right-hand page' ad, read on

8. Image studies aren't just for advertising : they can be an integral part of a business plan appraisal

9. Erasing the unknowns of focus groups : a close=up look at how to conduct a meaningful session with producers

10. Will farmers accept biotechnology ? : research reveals general farm market sees benefits of this new science

11. Making waves with sponsored editorial : marketers and publishers reap benefits of joint efforts

12. Getting your news on the air : lessons for producing effective news releases, prerecorded audio tapes

13. Making the most of radio co-op : tips for setting up a successful program

14. Making the most of radio co-op : tips for creating programs with dealers

15. Working the airwaves : a first-person account of why radio buys make sense

16. New frontier in farm publishing : USAgriculture breaking ground in covering news, production trends

17. The Miracle Continues : science, straightforward message reminds farmers of life before Glean herbicide

18. Producers talk turkey : part II : farmer panel reveals attitudes about advertising, changing input strategies

19. Getting closer to customers : new ag information service features local communications component

20. Biggest in the business : the latest lineup of communications shops with the greatest ag income (1991 top agricultural advertising, public relations agencies in the United States and Canada)

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