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    21. Exhibits of the future : exhibitors have to think about retail rather than wholesale selling

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    22. Exploring magazine readership myths : before requesting another 'for forward, right-hand page' ad, read on

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    23. Farmers grade direct mail : videotapes - sent at the correct time of year - receive favorable marks

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    24. Finding the perfect picture : working with a stock photo house can be a snap if you follow a few steps

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    25. Getting closer to customers : new ag information service features local communications component

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    26. Getting tuned in to television : syndicated ag programming can play a valuable role in the media mix

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    27. Getting your news on the air : lessons for producing effective news releases, prerecorded audio tapes

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    28. Good facts make a good story : sit in on the evolution of an award-winning PR project

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    29. How sweet they are : premiums can reinforce a product's image, benefits

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    30. Image studies aren't just for advertising : they can be an integral part of a business plan appraisal

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