- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Engle, Steve (author / Rhea and Kaiser Advertising, Naperville, IL)
- Format:
- Journal article
- Publication Date:
- 1992-09
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06433
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 30 (8) : 28-9
- Subject Term:
- advertising, advertising agencies, agribusiness, buying behavior, incentives, premiums, and promotion
- Notes:
- James F. Evans Collection
