James F. Evans Collection, Satellite cattle auctions have been carving out an attractive niche among larger and mid-sized ranchers and feedlots. Agencies and ag suppliers have begun evaluating this medium as a highly targeted complement to traditional print and broadcast. (original)
James F. Evans Collection, A group of 12 beef breed journals is helping marketers reach an influential group of cattle producers through a national advertising buy. Learn why these readers are a prime audience for new products. (original)