Direct link to producers : satellite cattle auctions deliver prime audience to marketers

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hansen, Pat (author)
    Format:
    Journal article
    Publication Date:
    1992-09
    Published:
    USA: Niles, IL : Century Communications Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06402
    Journal Title:
    Agri Marketing
    Journal Title Details:
    30 (8) : 26-28
    Subject Term:
    advertising, livestock, marketing techniques, and satellites
    Notes:
    James F. Evans Collection, Satellite cattle auctions have been carving out an attractive niche among larger and mid-sized ranchers and feedlots. Agencies and ag suppliers have begun evaluating this medium as a highly targeted complement to traditional print and broadcast. (original)

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