Publication Year: 1988 / Journal Title: Agri Marketing

1. Survey shows how the non-farm audience perceives agricultural ads

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1988-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: C08301
Journal Title:: Agri Marketing
Journal Title Details:: 26 (8) : 64
Notes:: Evans, AgComm teaching

2. The magic of motivation : seventh annual survey shows agribusiness spending more

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1988-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: C08302
Journal Title:: Agri Marketing
Journal Title Details:: 26 (8) : 26
Notes:: James F. Evans Collection

3. When should you use farm broadcast?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Schmid, D. (author)
Format:: Journal article
Publication Date:: 1988-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09855
Journal Title:: Agri Marketing
Journal Title Details:: 26(6) : 38
Notes:: National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/90. Box No. 13. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center, Agricultural Publications, 1985-88, 1993-96

4. What determines the cost of advertising in farm broadcasting?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kummerow, G. (author)
Format:: Journal article
Publication Date:: 1988-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09856
Journal Title:: Agri Marketing
Journal Title Details:: 26(6) : 38
Notes:: National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/90. Box No. 13. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center, Agricultural Publications, 1985-88, 1993-96

5. How can broadcasters best serve advertisers?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Masterson, J. (author)
Format:: Journal article
Publication Date:: 1988-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09857
Journal Title:: Agri Marketing
Journal Title Details:: 26(6) : 38
Notes:: National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/90. Box No. 13. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center, Agricultural Publications, 1985-88, 1993-96

6. What do you consider when buying farm radio?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Stadlen, D. (author)
Format:: Journal article
Publication Date:: 1988-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09858
Journal Title:: Agri Marketing
Journal Title Details:: 26(6) : 44
Notes:: National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/90. Box No. 13. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center, Agricultural Publications, 1985-88, 1993-96

7. History of rural radio

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Cohen, Michael (author)
Format:: Journal article
Publication Date:: 1988-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09859
Journal Title:: Agri Marketing
Journal Title Details:: 26(6) : 48
Notes:: National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/90. Box No. 13. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center, Agricultural Publications, 1985-88, 1993-96

8. Best in the field : companies pour big bucks into winning corn-yield contests

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Johnston, Stephanie (author / Agri Marketing) and Agri Marketing
Format:: Journal article
Publication Date:: 1988
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 68 Document Number: C02747
Journal Title:: Agri Marketing
Journal Title Details:: 26(1) : 32-38
Notes:: James F. Evans Collection

9. Ag media : new players in an old game (new communications vehicles are finding a niche)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Howell, Richard A. (author / Agri Marketing) and Agri Marketing
Format:: Journal article
Publication Date:: 1988
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 68 Document Number: C02748
Journal Title:: Agri Marketing
Journal Title Details:: 26(1) : 42, 43, 56
Notes:: James F. Evans Collection

10. Read 'em and weep : is it the readers or the researchers who need studying?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Strock, Clancy (author / Kenrick Advertising Inc., St. Louis) and Kenrick Advertising Inc., St. Louis
Format:: Journal article
Publication Date:: 1988
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 68 Document Number: C02749
Journal Title:: Agri Marketing
Journal Title Details:: 26(1) : 49
Notes:: James F. Evans Collection

11. 25 years of ag advertising : singing birds and smutty jokes

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Strock, Clancy (author / Kenrick Advertising, Inc., St. Louis) and Kenrick Advertising, Inc., St. Louis
Format:: Journal article
Publication Date:: 1988
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 68 Document Number: C02755
Journal Title:: Agri Marketing
Journal Title Details:: 26(3, Part 2) : 20
Notes:: James F. Evans Collection

12. 25 years of direct marketing : a growing medium

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hennerberg, Gary D. (author / Creswell, Munsell, Fultz & Zirbel, Cedar Rapids, IA) and Creswell, Munsell, Fultz & Zirbel, Cedar Rapids, IA
Format:: Journal article
Publication Date:: 1988
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 68 Document Number: C02756
Journal Title:: Agri Marketing
Journal Title Details:: 26(3, Part 2) : 22
Notes:: James F. Evans Collection

13. 25 years of broadcast : catering to the farmers' needs

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Harper, Dix (author / National Association of Farm Broadcasters) and National Association of Farm Broadcasters
Format:: Journal article
Publication Date:: 1988
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 68 Document Number: C02757
Journal Title:: Agri Marketing
Journal Title Details:: 26(3, Part 2) : 24-26
Notes:: James F. Evans Collection

14. 25 years of Canadian marketing : development of Canadian agribusiness

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Cameron, James R. (author / Foster Advertising Limited, Winnipeg, Canada) and Foster Advertising Limited, Winnipeg, Canada
Format:: Journal article
Publication Date:: 1988
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 68 Document Number: C02758
Journal Title:: Agri Marketing
Journal Title Details:: 26(3, Part 2) : 28-32
Notes:: James F. Evans Collection

15. 25 years of farm publications : changing to meet their market

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Raufer, Bill (author)
Format:: Journal article
Publication Date:: 1988
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 68 Document Number: C02759
Journal Title:: Agri Marketing
Journal Title Details:: 26(3, Part 2) : 46-47
Notes:: James F. Evans Collection

16. 25 years of audio-visual : changes in A/V communications

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Charlton, James (author / Charlton Photos/Video Productions, Mequon, WI) and Charlton Photos/Video Productions, Mequon, WI
Format:: Journal article
Publication Date:: 1988
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 68 Document Number: C02760
Journal Title:: Agri Marketing
Journal Title Details:: 26(3, Part 2) : 48-50
Notes:: James F. Evans Collection

17. In the beginning : a lot of team effort has made Agri Marketing what it is today

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Raufer, Bill (author)
Format:: Journal article
Publication Date:: 1988
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 68 Document Number: C02761
Journal Title:: Agri Marketing
Journal Title Details:: 26(3, Part 2) : 10-11
Notes:: James F. Evans Collection

18. Top 50 advertisers : see how they stack up in 1986 vs. 1963

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1988
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 68 Document Number: C02762
Journal Title:: Agri Marketing
Journal Title Details:: 26(3, Part 2) : 12
Notes:: James F. Evans Collection

19. Put to the test : the role research plays in the advertising game

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Teague, Charlie (author), Wiese, Dan (author), and Teague: Fletcher/Mayo/Associates Inc., St. Joseph, MO; Wiese: Wiese Market & Research Direction, Cedar Rapids, IA
Format:: Journal article
Publication Date:: 1988
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 68 Document Number: C02763
Journal Title:: Agri Marketing
Journal Title Details:: 26 (3, Part 1) : 60-61
Notes:: James F. Evans Collection

20. Creating an effective ad : establishing its objective is the first step

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Rogers, Richard (author / Readex Inc., St. Paul, MN) and Readex Inc., St. Paul, MN
Format:: Journal article
Publication Date:: 1988
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 68 Document Number: C02764
Journal Title:: Agri Marketing
Journal Title Details:: 26 (3, Part 1) : 56-58
Notes:: James F. Evans Collection

Bibleaves

1. Survey shows how the non-farm audience perceives agricultural ads

2. The magic of motivation : seventh annual survey shows agribusiness spending more

3. When should you use farm broadcast?

4. What determines the cost of advertising in farm broadcasting?

5. How can broadcasters best serve advertisers?

6. What do you consider when buying farm radio?

7. History of rural radio

8. Best in the field : companies pour big bucks into winning corn-yield contests

9. Ag media : new players in an old game (new communications vehicles are finding a niche)

10. Read 'em and weep : is it the readers or the researchers who need studying?

11. 25 years of ag advertising : singing birds and smutty jokes

12. 25 years of direct marketing : a growing medium

13. 25 years of broadcast : catering to the farmers' needs

14. 25 years of Canadian marketing : development of Canadian agribusiness

15. 25 years of farm publications : changing to meet their market

16. 25 years of audio-visual : changes in A/V communications

17. In the beginning : a lot of team effort has made Agri Marketing what it is today

18. Top 50 advertisers : see how they stack up in 1986 vs. 1963

19. Put to the test : the role research plays in the advertising game

20. Creating an effective ad : establishing its objective is the first step

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