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    Start Over Language English Journal Title Agri Marketing

    201. Agency perspectives on ad testing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Altstiel, Tom (author / Prom Krog Altstiel Inc., Mequon, WI)
    Format:
    Journal article
    Publication Date:
    1993-03
    Published:
    USA: Niles, IL : Century Communications Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 95 Document Number: C07442
    Journal Title:
    Agri Marketing
    Journal Title Details:
    31 (3) : 34
    Notes:
    James F. Evans Collection

    205. Agency/client relationships: what's love got to do with it?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2004-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20486
    Journal Title:
    Agri Marketing
    Journal Title Details:
    42(4) : 38-39
    Notes:
    Report of research about evolving relationships between advertising agencies and clients they serve. Questions: What makes an agency indispensable to its clients? Preferred agency compensation structure? Changes in client-agency relationships that are

    209. Agri Marketing Annual Marketing Services Guide 2011

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Special issue
    Publication Date:
    2010-12
    Published:
    USA: Henderson Communications, L.L.C., Chesterfield, Missouri.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: D00024
    Journal Title:
    Agri Marketing
    Journal Title Details:
    48(10)
    Notes:
    Special annual issue of Agri Marketing magazine. 168 pages., Annual guide lists more than 1,100 organizations - and 9,500 people - who provide products and services to the North American agricultural producer. Listings include companies, marketing services, agencies, agricultural and trade print, broadcast, e-business, associations and NAMA/CAMA directory.