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    Start Over Subject Term colleges Subject Term information services Journal Title AAACE

    1. "Selling" vs. news; or, Why is a college?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Adams, Bristow (author / Cornell University)
    Format:
    Journal article
    Publication Date:
    1935-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18170
    Journal Title:
    AAACE
    Journal Title Details:
    18 (3) : 9
    Notes:
    "The organic act which lies back of the work college editors are doing provides for the gathering and dissemination of information. It was never intended that public funds should be used for "institutional promotion," "propaganda," "press-agenting," "space-grafting," "publicity," "self laudation," "selling" or call it what you will. If "institutional promotion" - to give it the benefit of the least obnoxious designation - comes as a "by-product" of news and helpful information, there's no harm done. But an item aimed to benefit the institution rather than the person who reads that item is not only subversive to the purposes of the college, but is also subversive to the interests of the so-called "by-product." The college has no mandate to work the newspapers; yet it has a sufficient warranty to work for its readers."

    2. 1936 Report Committee on Relationships with County Agents

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Moreland, Wallace (author), Wall, Duncan (author), and Cunningham, Minnie Fisher (author)
    Format:
    Journal article
    Publication Date:
    1936-11
    Published:
    USA: American Association of Agricultural College Editors
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17733
    Journal Title:
    AAACE
    Journal Title Details:
    19 (2) : 14-17
    Notes:
    This committee report examines relationships between extension communicators at the state level with local extension agents in providing news to mass media.

    7. Audio-visual aids exchange packet

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Schlup, Lester A. (author / U.S. Department of Agriculture)
    Format:
    Journal article
    Publication Date:
    1955-02
    Published:
    USA: American Association of Agricultural College Editors
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17914
    Journal Title:
    AAACE
    Journal Title Details:
    37 (6) : 5

    8. College reporting is found below standard

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1950-12
    Published:
    USA: American Association of Agricultural College Editors
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17837
    Journal Title:
    AAACE
    Journal Title Details:
    33 (3) : 1-2
    Notes:
    AAACE contest judge evaluates quality of news from universities and U.S. Department of Agriculture.

    10. Cooperation with college editors

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1938
    Published:
    USA: American Association of Agricultural College Editors
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17757
    Journal Title:
    AAACE
    Journal Title Details:
    20 (3) : 9-10
    Notes:
    Annual report of the Office of Information, USDA, suggests that localization of press work is one of the most significant changes of the year.