Introduction: "Extension editors are outgrowing their title. An individual in information work for the Agricultural Extension Service today must be more than an editor; more than a radio or news man; more than a teacher; more than an experienced specialist or agent who knows how to write and speak through mass media. If we in agricultural extension information are to realize the full potential of our work, we must develop a new profession."
Committee recommended that institutions having broadcasting stations of their own use every means to improve and strengthen their service. However, "the larger number of institutions must depend upon cooperation with commercial stations to reach farmers and farm families by radio." Discussed a new daily USDA program through the courtesy of National Broadcasting Company.
The report notes that many college operated radio stations have experienced restricted operations during the past year. "Those institutions fortunate enough to have a satisfactory place in the air are furnishing a valuable service and should safeguard their present allotments by sound program development. Commercial stations offer a broad and increasing opportunity for the college information services to reach thousands of their people through a medium so important in the present day scheme of things as to demand careful consideration."
