Sweet, Charles E. (author / President, APA) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1946-04-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36963
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 16, Delivered at the annual meeting of the American Association of Advertising Agencies, April 10, 1946. 2 pages., Describes challenges and costs of gathering readership information in rural areas, as well as several research techniques considered by the Advertising Research Foundation.
Reiman, Roy (author / President, Reiman Publications, Milwaukee, WI)
Format:
Speech
Publication Date:
1977
Published:
USA: Office of Agricultural Communications, College of Agriculture, University of Illinois, Urbana.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 16 Document Number: B01911
Notes:
377; See also C02027, Harold Swanson Collection. Claude W. Gifford Collection., Pages 5-18 in Robert G. Hays and James F. Evans, The Agricultural Communicator Today and Tomorrow. 1983. 53 pages. Lecture delivered as Agricultural Communicator in Residence at the University of Illinois College of Agriculture, Urbana, Illinois, October 26, 1977, Focused on the publisher's view of farm magazines.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22555
Notes:
Presented at the Agricultural Forum of The Miller Publishing Company, Minneapolis, Minnesota, August 24, 1976. 12 pages., Describes the role of the independent farm press and argues for strengthening the independent sector of agricultural publishing. Emphasizes the editorial and technological dimensions.
