- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Peterson, Theodore (author) and College of Journalism and Communications, University of Illinois
- Format:
- Speech
- Publication Date:
- 1965-10-18
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15645
- Subject Term:
- change, information systems, media effectiveness, publishing, trends, trends in farm publishing, and information technology
- Notes:
- 16 p., Talk at meeting of National Agricultural Advertising and marketing Association, Chicago, ILL., Oct. 18, 1965
