Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22488
Notes:
Agricultural Publishers Association Records, Jul 1, 1921 - Jan 1, 1922, Series No. 8/3/80, Box 4, University of Illinois Archives., Conference of Agricultural Publishers Association and the Publicity and Emergency Committee, National Association of Farm Equipment Manufacturers, Chicago, Illinois, November 30, 1921. 2 pages., Urges farm equipment marketers to advertise in farm papers during this depressed time for agriculture. "Next to dailies, farm papers have the lowest rates in the publishing field."
O'Shaughnessy, James (author / Executive Secretary, American Association of Advertising Agencies) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1925-11-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24911
Notes:
Special Bulletin No. 96. Presented at annual meeting, Agricultural Publishers Association, Chicago, Illinois, October 15, 1925. 7 pages.
Jardine, W.M. (author / President, Kansas State Agricultural College)
Format:
Speech
Publication Date:
1922-07-12
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22529
Notes:
Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Presented at the general session of A.A.C.W., Milwaukee, Wisconsin, June 12, 1922. Included in Agricultural Publishers Association, Special Bulletin of July 1, 1922, pp. 1-5., Urges advertisers to focus not only on what farmers buy, but also on helping them market what they produce. "I am firmly convinced that the marketing of farm produce in America is going to offer a steadily increasing opportunity for the expert in selling."
Hayden, Victor F. (author / Executive Secretary, APA) and Agricultural Publishers Association.
Format:
Speech
Publication Date:
1926-02-16
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28861
Notes:
Agricultural Publishers Association Records, UI Archives., Special Bulletin 13. 3 pages., Speech before the annual meeting of the Inland Dairy Press Association, Chicago, Illinois.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36839
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 11, Special Bulletin No. 80. 5 pages., "We come to this annual meeting after finishing up a fiscal year that constitutes probably the most difficult period in the history of our organization."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22646
Notes:
Presented at the Agricultural Media Summit, Milwaukee, Wisconsin, July 31, 2005., Author is World President of the International Federation of Agricultural Journalists and Chief Executive Officer of IFP Media, which publishes the Irish Farmers Monthly and 30 other periodicals. Examines the relationship between advertising and editorial content, and suggests that integrity and impartial editorial content are "key to maintaining our product standard to ever increasingly discerning audiences."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22492
Notes:
Agricultural Publishers Association Record, Jan 1, 1922 - Jul 1, 1922, Series No. 8/3/80, Box 4, University of Illinois Archives., Presented at the annual meeting of the American Agricultural Editors Association, Chicago, Illinois, May 15, 1922. 7 pages., Discusses his view of relationships among editors, advertising departments of farm papers, and advertising agencies.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22527
Notes:
Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Delivered to the Agricultural Editors' Association, Chicago, Illinois, May 16, 1922. Annual report, pp. 16-23., Offers perspectives on the relationships between editorial and advertising interests of farm periodicals. Urges editors to cooperate with advertisers when it will best serve reader interests.
