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    Start Over Format Research paper Subject Term advertising Subject Term retail promotion

    1. Estimating coke and Pepsi's price advertising strategies

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Perloff, Jeffrey M. (author), Golan, Amos (author), and Karp, Larry S. (author)
    Format:
    Research paper
    Publication Date:
    1998-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C10348
    Journal Title Details:
    Working Paper 789 Revised, 53 pages
    Notes:
    Working Paper, Department of Agricultural and Resource Economics, University of California, Berkeley

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