USA: Economic Research Service, U.S Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10576
Notes:
37 pages., ERS staff report - No. AGEX831007. Also available online from Hathi Trust Digital Library., via library catalog., Food manufacturers spent $7 billion in advertising in 1997. Most of
this advertising focused on highly processed and highly packaged
foodswhich also tend to be the foods consumed in large quantities
in the United States relative to Federal dietary recommendations
such as the Dietary Guidelines for Americans. Advertising expenditures on meat, fruits, and vegetables are negligible. In contrast, the
U.S. Department of Agriculture spent $333.3 million on nutrition
education, evaluation, and demonstrations. This is approximately
what the food industry spent on advertising just for coffee, tea, and
cocoa, or for snacks and nuts; slightly more than half (60 percent)
the amount spent on advertising for carbonated soft drinks, and less
than half the amount spent promoting beer, or candy and gum, or
breakfast cereals.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36874
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 14, 4 pages., Summarizes spring offensive launched by APA to promote increased use of space in farm publications.
Snowdon, Gail (author / Decision Data Specialist, Communication Services, Office of Agricultural Communications and Education, University of Illinois) and Decision Data Specialist, Communication Services, Office of Agricultural Communications and Education, University of Illinois
Format:
Report
Publication Date:
1991-09
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C04059
Notes:
James F. Evans Collection, Urbana, IL : University of Illinois, Office of Agricultural Communications and Education, Information Services, 1991. 1 p. (Decision Data Summary, Information Guide to Communications Planning No. 5S)
National Association of Farm Broadcasting, Platte City, Missouri.
Format:
Report
Publication Date:
2008-11-12
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: C28443
Notes:
7 pages., Summary of a panel discussion at the 2008 NAFB convention in Kansas City, Missouri. How agency, marketer and broadcast professionals in the "broadcasting stream" see points of value - and what they see changing or emerging.
