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    Start Over Format Poster Subject Term advertising Subject Term buying behavior

    1. How consumer awareness and generic promotions drive demand: the case of orange juice

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Heng, Yan (author), Ward, Ronald (author), House, Lisa (author), and Zansler, Marisa (author)
    Format:
    Poster
    Publication Date:
    2018
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09656
    Notes:
    Poster presentation at the 2018 Agricultural and Applied Economics Association annual meeting, Washington, D.C., August 5-7, 2018. 2 pages.

    2. Television advertising and soda demand

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lopez, Rigoberto A. (author), Liu, Yizao (author), and Zhu, Chen (author)
    Format:
    Poster
    Publication Date:
    2012-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00945
    Notes:
    Poster presented at the Agricultural and Applied Economics annual meeting, Seattle, Washington, August12-14, 2012. 2 pages.