Fairchild, Dean G. (author) and Dahlgran, Roger A. (author)
Format:
Paper
Publication Date:
1996
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: D11669
Notes:
11 pages., Pages 204-216 in Proceedings of the NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management, Chicago, Illinois > 1981-1999 Conference Archive., Researchers estimated net reach and average frequency of exposure to publicity about a case of chicken contamination in the U.S. "It was found that for each unit of increase in weekly publicity frequency, prices were depressed by 1.2 percent, leading to a $760 million retail loss to the chicken industry. This amounts to less than one-quarter of one percent of revenue over the 10 years studied."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: C26454
Notes:
Presented at the Agricultural Media Summit, Louisville, Kentucky, July 30, 2007. 15 pages., Describes functions headlines can perform beyond merely informing. Present the Nexus Method of writing headlines.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: C25934
Notes:
Presented at the 2007 ACE/NETC conference sponsored by the International Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE) and the National Extension Technology Conference (NETC) in Albuquerque, New Mexico on June 16-19, 2007. 3 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: C26061
Notes:
Presented at the 2007 ACE/NETC conference sponsored by the International Association of Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences and National Extension Technology Conference in Albuquerque, New Mexico, June 16-19, 2007. 2 pages.
