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    1. A comparison of persuasive message factors and frames in animal agriculture communication campaigns on the Web

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Abrams, Katie M. (author) and Meyers, Courtney A. (author)
    Format:
    Paper
    Publication Date:
    2009-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D06768
    Notes:
    Abstract of paper presented at the ACE NETC international conference, Des Moines, Iowa, June 6-9, 2009. 2 pages.

    2. Conflicts between agriculture and society: the role of lobby groups in the animal welfare discussion and their impact on meat consumption

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Schulze, Birgit (author) and Deimel, Ingke (author)
    Format:
    Paper
    Publication Date:
    2012
    Published:
    Germany
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11715
    Notes:
    Paper presented at the 22nd Annual International Food and Agribusiness Management Association (IFAMA) World Forum and Symposium, June 10-14, 2012, Shanghai, China. 14 pages., Authors analyzed the level of agreement of German citizens with the positions of animal rights, consumer protection, and farmer lobby groups and how this agreement or disagreement affects citizens' future meat consumption. Survey findings indicated that the intention to reduce meat consumption is only indirectly influenced by media frames generated by lobby groups. Behavioral control and subjective norm represented the most important direct influencing factors. However, the moral and economic pressure frme have a strong impact on attitude toward meat consumption.