A comparison of persuasive message factors and frames in animal agriculture communication campaigns on the Web

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Abrams, Katie M. (author) and Meyers, Courtney A. (author)
    Format:
    Paper
    Publication Date:
    2009-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D06768
    Subject Term:
    animal rights, animals, campaigns, interest groups, message content, risk communication, web sites, framing, frames, and animal welfare
    Notes:
    Abstract of paper presented at the ACE NETC international conference, Des Moines, Iowa, June 6-9, 2009. 2 pages.

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