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    1. Consumer Awareness of the Jersey Fresh Promotional Program

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    2. Consumer Response to State-Sponsored Marketing Programs: The Case of Jersey Fresh

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    3. Does generic advertising help or hurt brand advertising?

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    4. Measuring the effects of generic price and nonprice promotional activities: the case of Washington apples

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    5. Producer Response to State-Sponsored Marketing Programs: The Case of Jersey Fresh

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    6. Product and branding innovations in the Australian beef marketing system

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    7. Retailer-Whosesaler Response to State-Sponsored Marketing Programs: The Case of Jersey Fresh

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    8. Returns to the Jersey Fresh Promotional Program: The Impacts of Promotional Expenditures on Farm Cash Receipts in New Jersey

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